Welcome to my corner of the digital world! As an innovative Digital Media Strategist with a profound passion for all facets of communication, I thrive on crafting and executing strategies that not only elevate brand visibility but also drive profitability and support organizational missions. With a Master's in Communications, specializing in digital media strategies from Georgia State University, and a Bachelor's in Public Relations from Georgia Southern University, I've honed my skills to navigate the dynamic landscape of today's media environment.
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Throughout my tenure at in various roles, including Communications Manager, Communications and Development Coordinator, Communications Specialist, and Communications Associate, I've spearheaded collaborative efforts across departments to develop and implement groundbreaking communication and marketing strategies. These initiatives have significantly bolstered brand awareness, increased investment in organizational activities, and driven noteworthy spikes in donations, as evidenced by our successful Giving Tuesday digital campaign.
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My experience extends beyond traditional communications roles. As a Public Relations and Marketing Graduate Assistant at Georgia State University's Andrew Young School of Policy Studies, I adeptly composed articles, news releases, and digital newsletters while managing social media platforms and designing marketing materials. My multifaceted skill set encompasses branding, digital campaign creation, graphic design, HTML, photography, videography, social media management, storytelling, and more.
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During my tenure with AmeriCorps Volunteers in Service to America (VISTA), I played integral roles as a Communications and Development Coordinator and Public Relations Coordinator. I not only contributed significantly to fundraising endeavors but also led branding initiatives and managed various projects' lifecycles.
In every role, I've demonstrated a knack for collaboration within cross-departmental teams while also thriving in independent settings. My ability to leverage data analytics to evaluate communication metrics and assess impact has been instrumental in refining strategies for maximum effectiveness.
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Whether I'm behind the lens capturing compelling visuals, crafting engaging narratives, or devising strategic campaigns, I am dedicated to driving results and making a meaningful impact. Join me as we embark on a journey of communication excellence, innovation, and impact.
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